FIFA World Cup 26

PROJECT OVERVIEW

A four-market campaign for Levi’s launching the FIFA World Cup 26 federation fan kits in Mexico, the US, England, and France. Each market got its own take, shaped by local creatives and brands like Tony Delfino, Kids of Immigrants, 194 Local, and Pablo T-Shirt Factory, all telling stories rooted in modern football and community.

I led post-production on four hero commercials, overseeing the full post cycle through final delivery. I managed three editors, finishing vendors, and local writers and voiceover talent to produce each film in its own language and tone of voice. I also oversaw the wider campaign’s deliverables, including 35+ retouched images per federation, web banners, in-store display imagery, and cutdowns for Levi’s social channels.